Smart Network Is Said to Echo Retailer’s Project With P&G’s Olay for You BATAVIA, Ohio — Despite growing talk about and investment in shopper marketing in recent years, relatively little money has flowed into in-store media. Now, Wal-Mart Stores is looking to change that as it readies a second-generation in-store digital TV and signage network. [...]
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Friday, August 1, 2008
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