Wal-Mart Mexico and Televisa Launch Digital Signage and Kiosk Network, Powered by WireSpring’s FireCast Software
Latin America’s Top Retailer Teams with the Region’s Largest Media Company to Reach Shoppers at the First-Moment-of-Truth FORT LAUDERDALE, Fla. & MEXICO CITY–(BUSINESS WIRE)–In a partnership that unites two of Latin America’s most dominant companies, Grupo Televisa (“Televisa”) and Wal-Mart de Mexico (“Wal-Mex”) have launched an in-store media network covering 292 Wal-Mex stores across Mexico. [...]
Thursday, August 7, 2008
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