Pumping gas has been a painful experience for everyone recently, but the oil companies have now come up with a new form of torment. In addition to shelling out more than $60 for a tank of gas, we now have to endure Gas Station TV — or “GSTV” for short. I do not know when [...]
Nielsen is to expand its out-of-home measurement services to cover the digital signage market, with a new service called ‘Nielsen On Location Media’. On Location Media aims to support the industry by quantifying and monetizing the value of its advertising with a defined set of standardized metrics. Nielsen has collected together an impressive range of [...]
Fuel View TV, the US petrol station network, has appointed Digichief, a digital signage data distribution company and ChyTV Digital Signage to provide the content and technology for their pump-top LCD screen network. The first installation will be of 100 21” screens at Shell Stations in key media locations across the country. The displays are [...]
Friday, September 26, 2008
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