Nielsen is to expand its out-of-home measurement services to cover the digital signage market, with a new service called ‘Nielsen On Location Media’. On Location Media aims to support the industry by quantifying and monetizing the value of its advertising with a defined set of standardized metrics. Nielsen has collected together an impressive range of [...]
Sunday, August 10, 2008
Trade media says metrics for digital signage that can be accepted by media buyers, are becoming a reality. Here is a brief overview of what the press has written on the subject in the past couple of months. Nielsen is about to launch a new service that will provide monthly audience ratings for digital out-of-home [...]
Why spend thousands on an expensive digital signage solution? With Iomega StorCenter, a wireless digital picture frame and a little creativity, your business can enjoy all the benefits of a digital display at a fraction of the usual cost. Learn how!
Sunday, September 21, 2008
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