This video shows the capabilities, which can be developed using NEC digital signs. This particular video shows interactive design using touchless technology. It was showcased at the Digital Signage conference in Chicago this week. To find out more about this solution contact www.necam.com/ecm group. Digital Signage Video
Saturday, December 12, 2009
Intel’s exec vice president and general manager Sean Maloney talks about the latest developments making digital signage intelligent and consumer interactive as well as digital gaming advances using a pachinko machine as a proof of concept. Intel Developer Forum (IDF) 22 Sept 2009 in San Francisco, CA. Digital Signage and Gaming Applications -Intel’s Sean Maloney [...]
Tuesday, April 28, 2009
One of the guys who spoke last week at that industry forum in New York is the CEO of an interactive agency, and not all that suprisingly, he said the future of digital signage is all about interactivity ... and therefore the better name to hang on this industry is Interactive Out-of-Home, or IOH. Trevor Kaufman, of the agency Schematic, suggested one of the reasons NOT to go with DOH is it is too reminiscent of Homer Simpson's DOH!!!, and DOOH is far worse for some reason. Now while I heartily agree that interactive is a big part of the future of this space, it's just a part. There are countless ways in which digital screen are going to be used that will have little or nothing to do with interactivity. They're just going to be a more efficient means of getting information across, and I can't even fathom the chaos of every screen in an environment beckoning to be touched or wireless devices constantly popping up invites to download coupons and more information, and on and on. I recently read a separate suggestion that the term In Store Digital Marketing be used, or ISDM. They're both good, but they're both just more words. The industry news portal AKA.TV was launched with that handle a few years ago because no one could land on the perfect name, so it was digital signage, Also Known As .... My impression is that there are lots of things holding back this industry, like good content, sustainable success stories and better customer education, but I don't think coming up with JUST the right name -- that encompasses it all -- is holding much back. Digital signage is well short of perfect. Same with Digital Out Of Home. But they're out there and I don't think confusion or derision abound. And I have never heard anyone use DOH.
Saturday, April 18, 2009
I like this for the simple reason that it is useful for people. People waiting for a bus can key in their route number or destination and get real-time information back, as the shelters are 3G connected. This is one of the larger out of home companies out there, so ads on these units will follow.
Wednesday, April 15, 2009
How to communicate to people that are not aware of interactivity? Collaboration with Master in Multimedia.
Friday, April 10, 2009
I have read two or three gadget blog pieces about a Japanese company that plans to blend biometric technology with digital ad boards.Most of the descriptions are going off in one direction, but when you actually read what's planned, it's nowhere near the nightmare Minority Report-Blade Runner thing at least some commenters are trying to conjure up.It is being described as an intrusive digital billboard that will spit out ads by gender as people walk by.Reports CruchGear: A Tokyo-based company called Comel has teamed up with Yahoo and is responsible for the hardware. NEC Soft provides the facial analysis technology. Yahoo Japan will start using a total of 500 billboards in train stations and shopping malls in Fukuoka (Southern Japan), displaying content like news, weather and - of course - ads. The post also notes: Starting this fall, these camera-equipped billboards will take pictures of people walking past by them, detecting a person’s age and sex. Once these characteristics are determined, the billboards will display content tailor-made (as good as it can get) for the person in question. This is a creepy and intrusive way to use digital signage technology, but it’s most probably more effective than static billboards. It's pretty obvious from the picture and the description that this thing is just an information kiosk, and what it will do is have a little camera attached that can look at what's standing in front of it, trying to get some information, and skew the returned information according to the best guess of male versus female, and possibly by age. In a place like a train station or mall in a busy Japanese city, an ad board that was actually trying to tailor ads to people walking by would be trying to change ads by the millisecond and the unit would be a smoking, melted ruin within hours.The CrunchGear report also shows a screen shot, which clearly shows how this kiosk will make something like a dining recommendation, using Yahoo Japan content.Is this interesting? Yeah, sorta. Touchscreen interfaces will get people to what they want to see without needing help from a camera sorting out who they are. But what the cameras can do is track how long people spend in front of the screens, and how many walk up but don't even engage the things. They can also do an imperfect version of the whole presence and notice audience thing.Is it intrusive? No more so than most advertising. I'll take this every day of the week over some field marketing team getting in the way of people at that train station or mall, trying to hand out perfume swatches to all the young women stampeding their way through. Is it an invasion of privacy? Well maybe if the camera actually captures and archives the bracketed faces, but most if not all of the audience technology stuff I know about just counts and discards the image captures. I also have a pretty strong sense Japanese train stations are littered with surveillance cameras that ARE watching and remembering what's going on.Update: Engadget has also posted, with a different pic, and yet another Minority Report reference. On the plus side it does confirm face captures are discarded.
Wednesday, October 1, 2008
Singapore – Leading Linux-based digital signage provider 1-2-1View announces the launch of gender distinction for its InterFaceTM viewer validation technology. The turnkey solutions provider launches this as part of a single systems platform to remove installation uncertainties like deadlines, compatibility issues and increased costs by eliminating the need for third party software integration. Most off-the-shelf [...]
Friday, September 26, 2008
TOKYO, (Xinhua) — NTT Communications announced Tuesday that the company launched Japan’s first service offering digital signs equipped with aroma-emitting devices, to strengthen the impact of marketing communications. According the news release delivered on Tuesday, NTT Communications’ signs, branded as Kaoru Signage (aroma signage), combine the company’s Spot Media digital signage solution and fragrance communication [...]
Thursday, September 25, 2008
Television screens increasingly blaze in spaces outside of homes. In many settings, particularly at retail establishments, the TVs are perpetually tuned to a channel with nothing but commercials. In other instances, such as schools and government offices, the screens flash announcements and public safety information. This up-and-coming medium goes by different names, including captive audience [...]
Wednesday, September 24, 2008
Dynamic digital signage is a phrase often used as a synonym for digital signage, electronic billboards and narrowcasting. It is an appropriate term as well, when you consider how dynamic digital signage really is. In North America, growth in digital out-of-home advertising has been in the high double digits over the past few years. Businesses [...]
Tuesday, August 5, 2008
From the AudienceCount Blog http://www.audiencecount.com/audience-measurement/nec-digital-signage-ad-targeting-screen/ I ran into this article at The Times Of India webpage and was surprised to see that my long time notion about large companies was correct; these big name companies are working behind the scenes in building their own measurement / targeting tools. The article talks about how big name [...]
Tuesday, August 5, 2008
Companies deem it essential for their advertisements to be able to reach their target customers in order to be effective. The new ad system by NEC claims to be able to distinguish people based on age and gender. Called Digital Signage Solution, the system is composed of a display with a camera and a FeliCa [...]
Tuesday, August 5, 2008
/24-7PressRelease/ – Lausanne, Switzerland, August 05, 2008 – BlueFire Digital based in Silicon Valley provides Bluetooth and SMS mobile interactivity solutions for the digital signage industry. BlueFire Digital’s Bluetooth product, BlueFire MS SE, can be integrated or synchronized with Navori Tycoon software via Tycoon’s Mosaic feature. Such integration or synchronization provides delivery of mobile content [...]
Tuesday, August 5, 2008
NEC has stumbled upon what it calls the Digital Signage Solution that is able to determine the gender, generation and other attributes of a person standing in front of a display thanks to face recognition technology. This data will then be used to make a computation, resulting in advertisements on the display that will cater [...]
Monday, August 4, 2008
NEC Corp is counting on a new digital signage system that determines the age and sex as well as other “attributes” of the people standing in front of the scree. The system uses facial recognition software and sends a gender and age appropriate advertisement to the screen. Tech-On reports: “Participants stand in front of the [...]
Monday, August 4, 2008
Wallflower Global of New Zealand are in the final stage of installing Wallflower Dynamic Digital Signage software for Health TV, the largest Internet Protocol TV (IPTV) channel in New Zealand. Some of the network (of several hundred displays) were installations that were upgraded to Wallflower to replace an existing software package. Health TV is New [...]
Monday, August 4, 2008
NEC Corp, the Japanese electronics giant, has launched an integrated interactive ‘intelligent’ digital signage system that determines the gender and age of a consumer to target adverts and promotions to them. Consumers standing in front of the display will have their key attributes determined through a camera image using face recognition technology, and will then [...]
Sunday, August 3, 2008
Japanese Tech powerhouses NTT Communications and Recruit developed a digital signage system capable of simultaneously emitting scents and showing compatible commercials. A prototype is currently being tested in an underground shopping mall in Tokyo. The idea is to get passery-by to walk into a cafe or buy a certain product by not only showing them [...]
Sunday, August 3, 2008
Game Show Network (GSN) announced a programming deal to present content on PRN’s Checkout TV network to shoppers in supermarkets nationwide. The content, called Catch 21 In Line” combines elements of GSN’s new game show “Catch 21” customized for supermarket shoppers with a GSN campaign promo designed to get shoppers to tune in to the [...]
Sunday, August 3, 2008
IBC2008 will address the wave of media technology convergence that is melding once disparate services, technologies and industries into a cohesive amalgamation of devices, ranging from the mobile phone, handheld devices, PCs and television to digital signage. During its conference program (Sept. 11-16) and at its exhibits (Sept. 12-16) in the RAI in Amsterdam, IBC2008 [...]
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Sunday, December 13, 2009
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