Digital Signage Central

Digital Signage Perspectives

Digital Signage Can Extend Your Sales Success

Two Wichita-area businesses are using interactive digital signage to create what are essentially virtual sales assistants. “Just what do you think you’re doing, Dave?” Those words, made famous by the artificially intelligent computer HAL 9000 in Stanley Kubrick’s “2001: A Space Odyssey” resound in my ears every time I think about the topic of this [...]

Digital Signage Advertising Gains Public Recognition

The concept of advertising with media outside of the home gained a good degree of notoriety Sunday in The Los Angeles Times with a major article by staff writer Alana Semuels. The 1,000-word article, “Now showing very near you…”, makes a strong case for digital signage networks and advertising as well as other out-of-home media. [...]

Giving Consumers Control With Digital Signage

by David Little Control tower, control grid, taking control, controlling interest, command and control, and even control freak. Nearly everywhere you look and everywhere you go, the name of the game is control. Whos in charge here, anyway? Perhaps you have a friend like mine who wants more control over his own destiny. The good [...]

Keywest Digital Signage HD-Video POD

LENEXA, Kan. — Keywest Technology has unveiled the HD-Video POD, a high-definition digital signage content player offering a professional alternative to the DVD players still being used to drive tens of thousands of digital signs. “As high-definition television displays begin to dominate the digital signage market, those responsible for the signs face an interesting question,” [...]