China’s Growth in Out-of-Home Media Seen Across All Consumer Touchpoints With just over 1.3 billion people, China is the world’s largest and most populous country, it is also home to the world’s largest out-of-home digital signage networks. China is a country on the move, from mass transportation systems to elevators to hotels and shopping malls, [...]
You would think the modern Olympics were actually designed as venue for a multi—media digital platform rather than a live event to be attended. Even in my early Olympic viewing days, Jim McKay was poised in front of multiple screens, jumping from one venue to another, and providing the back stories that we all need [...]
With only a couple of days to the Beijing Olympics ‘08, many are wondering about what digital signage implementations will be used in the Olympic venues and around the Beijing stadium. We won’t be going to Beijing this year.
Sunday, August 10, 2008
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