True Colours Distribution Signed exclusive deal with TruMedia.
True Colours Distribution, a digital signage distributor, has signed an exclusive deal with out-of-home analytic measurement provider TruMedia. Ian Croft, business development manager for True Colours’ digital media team, explains: ‘With the digital signage market moving at such a fast pace, a system for gathering analytic data about a target audience is vital for an [...]
Friday, August 1, 2008
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