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Tag Archive | "TruMedia"
Dynamic Digital Signage Industry Keeps Growing and Innovating
Wednesday, September 24, 2008
Dynamic digital signage is a phrase often used as a synonym for digital signage, electronic billboards and narrowcasting. It is an appropriate term as well, when you consider how dynamic digital signage really is. In North America, growth in digital out-of-home advertising has been in the high double digits over the past few years. Businesses [...]
Standardized Digital Signage Metrics Are Becoming a Reality
Sunday, August 10, 2008
Trade media says metrics for digital signage that can be accepted by media buyers, are becoming a reality. Here is a brief overview of what the press has written on the subject in the past couple of months. Nielsen is about to launch a new service that will provide monthly audience ratings for digital out-of-home [...]
Digital Signage Audience Measurement by Venco
Wednesday, August 6, 2008
Venco Electronica, an electronics solution provider with more than 25 years in the Spanish industrial electronic market, has announced the integration of TruMedia’s iCapture audience measurement solution into its digital signage screens. Venco’s DS for Digital Screens division produces turnkey DS solutions, including HD resolution screens, platform, audience measurement, and communications. Venco screens are the [...]
Venco introduces screens with integrated audience measurement
Sunday, August 3, 2008
TAMPA, Fla. – Venco Electronica, a Spanish electronics provider, has integrated TruMedia’s iCapture audience measurement solution into its digital signage screens. Venco’s DS for Digital Screens division produces turnkey digital signage solutions for audience measurement and communication. Venco screens are the first to include a fully integrated audience measurement solution with built-in iCapture Camera and [...]
True Colours Distribution Signed exclusive deal with TruMedia.
Friday, August 1, 2008
True Colours Distribution, a digital signage distributor, has signed an exclusive deal with out-of-home analytic measurement provider TruMedia. Ian Croft, business development manager for True Colours’ digital media team, explains: ‘With the digital signage market moving at such a fast pace, a system for gathering analytic data about a target audience is vital for an [...]
TruMedia – Measuring ROI with Automated Technology
Wednesday, July 9, 2008
Learn how you can obtain audience metrics such as counts, attention span and demographics in real-time using TruMedia’s audience measurement solutions. Join TruMedia’s Chief Technology Officer, Dr. Itzik Wilf, for a review of the company’s cutting-edge technology and learn how you can use this technology to measure your ROI and exciting ways to increase your [...]
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