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	<title>Digital Signage Central &#187; TruMedia</title>
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		<title>Proactive Advertising for Digital Signage by TruMedia</title>
		<link>http://www.digitalsignagecentral.com/videos/proactive-advertising-for-digital-signage-by-trumedia/</link>
		<comments>http://www.digitalsignagecentral.com/videos/proactive-advertising-for-digital-signage-by-trumedia/#comments</comments>
		<pubDate>Fri, 23 Jan 2009 01:51:44 +0000</pubDate>
		<dc:creator>Digital Signage Central</dc:creator>
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		<description><![CDATA[Digital Signage Video Amazing technology switches ads based on the viewer&#8217;s gender www.tru-media.com]]></description>
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		<title>Dynamic Digital Signage Industry Keeps Growing and Innovating</title>
		<link>http://www.digitalsignagecentral.com/news/dynamic-digital-signage-industry-keeps-growing-and-innovating/</link>
		<comments>http://www.digitalsignagecentral.com/news/dynamic-digital-signage-industry-keeps-growing-and-innovating/#comments</comments>
		<pubDate>Wed, 24 Sep 2008 23:53:53 +0000</pubDate>
		<dc:creator>Digital Signage Central</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[Digital Signage Smell Aroma]]></category>
		<category><![CDATA[iCapture]]></category>
		<category><![CDATA[Interactive Digital Signage]]></category>
		<category><![CDATA[TruMedia]]></category>

		<guid isPermaLink="false">http://www.digitalsignagecentral.com/?p=442</guid>
		<description><![CDATA[Dynamic digital signage is a phrase often used as a synonym for digital signage, electronic billboards and narrowcasting. It is an appropriate term as well, when you consider how dynamic digital signage really is. In North America, growth in digital out-of-home advertising has been in the high double digits over the past few years. Businesses [...]]]></description>
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		<title>Standardized Digital Signage Metrics Are Becoming a Reality</title>
		<link>http://www.digitalsignagecentral.com/news/standardized-digital-signage-metrics-are-becoming-a-reality/</link>
		<comments>http://www.digitalsignagecentral.com/news/standardized-digital-signage-metrics-are-becoming-a-reality/#comments</comments>
		<pubDate>Sun, 10 Aug 2008 14:42:39 +0000</pubDate>
		<dc:creator>Digital Signage Central</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[Arbitron]]></category>
		<category><![CDATA[Digital Signage Metrics]]></category>
		<category><![CDATA[Digital Signage ROI]]></category>
		<category><![CDATA[Digital Signage Standards]]></category>
		<category><![CDATA[Ideacast]]></category>
		<category><![CDATA[Screenvision]]></category>
		<category><![CDATA[TruMedia]]></category>

		<guid isPermaLink="false">http://www.digitalsignagecentral.com/?p=333</guid>
		<description><![CDATA[Trade media says metrics for digital signage that can be accepted by media buyers, are becoming a reality. Here is a brief overview of what the press has written on the subject in the past couple of months. Nielsen is about to launch a new service that will provide monthly audience ratings for digital out-of-home [...]]]></description>
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		<title>Digital Signage Audience Measurement by Venco</title>
		<link>http://www.digitalsignagecentral.com/news/digital-signage-audience-measurement-by-venco/</link>
		<comments>http://www.digitalsignagecentral.com/news/digital-signage-audience-measurement-by-venco/#comments</comments>
		<pubDate>Wed, 06 Aug 2008 10:42:59 +0000</pubDate>
		<dc:creator>Digital Signage Central</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[Digital Signage Audience Measurement]]></category>
		<category><![CDATA[Digital Signage Privacy]]></category>
		<category><![CDATA[DS for Digital Screens]]></category>
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		<guid isPermaLink="false">http://www.digitalsignagecentral.com/?p=273</guid>
		<description><![CDATA[Venco Electronica, an electronics solution provider with more than 25 years in the Spanish industrial electronic market, has announced the integration of TruMedia’s iCapture audience measurement solution into its digital signage screens. Venco’s DS for Digital Screens division produces turnkey DS solutions, including HD resolution screens, platform, audience measurement, and communications. Venco screens are the [...]]]></description>
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		<title>Venco introduces screens with integrated audience measurement</title>
		<link>http://www.digitalsignagecentral.com/news/venco-introduces-screens-with-integrated-audience-measurement/</link>
		<comments>http://www.digitalsignagecentral.com/news/venco-introduces-screens-with-integrated-audience-measurement/#comments</comments>
		<pubDate>Sun, 03 Aug 2008 22:39:33 +0000</pubDate>
		<dc:creator>Digital Signage Central</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[Digital Signage Audience Measurement]]></category>
		<category><![CDATA[Digital Signage Metrics]]></category>
		<category><![CDATA[iCapture]]></category>
		<category><![CDATA[TruMedia]]></category>

		<guid isPermaLink="false">http://www.digitalsignagecentral.com/?p=181</guid>
		<description><![CDATA[TAMPA, Fla. – Venco Electronica, a Spanish electronics provider, has integrated TruMedia’s iCapture audience measurement solution into its digital signage screens. Venco’s DS for Digital Screens division produces turnkey digital signage solutions for audience measurement and communication. Venco screens are the first to include a fully integrated audience measurement solution with built-in iCapture Camera and [...]]]></description>
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		<title>True Colours Distribution Signed exclusive deal with TruMedia.</title>
		<link>http://www.digitalsignagecentral.com/news/true-colours-distribution-signed-exclusive-deal-with-trumedia/</link>
		<comments>http://www.digitalsignagecentral.com/news/true-colours-distribution-signed-exclusive-deal-with-trumedia/#comments</comments>
		<pubDate>Fri, 01 Aug 2008 21:53:17 +0000</pubDate>
		<dc:creator>Digital Signage Central</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[True Colours Distribution]]></category>
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		<guid isPermaLink="false">http://www.digitalsignagecentral.com/?p=168</guid>
		<description><![CDATA[True Colours Distribution, a digital signage distributor, has signed an exclusive deal with out-of-home analytic measurement provider TruMedia. Ian Croft, business development manager for True Colours&#8217; digital media team, explains: ‘With the digital signage market moving at such a fast pace, a system for gathering analytic data about a target audience is vital for an [...]]]></description>
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		<title>TruMedia &#8211; Measuring ROI with Automated Technology</title>
		<link>http://www.digitalsignagecentral.com/news/trumedia-measuring-roi-with-automated-technology/</link>
		<comments>http://www.digitalsignagecentral.com/news/trumedia-measuring-roi-with-automated-technology/#comments</comments>
		<pubDate>Thu, 10 Jul 2008 00:55:16 +0000</pubDate>
		<dc:creator>Digital Signage Central</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[TruMedia]]></category>

		<guid isPermaLink="false">http://www.digitalsignagecentral.com/?p=95</guid>
		<description><![CDATA[Learn how you can obtain audience metrics such as counts, attention span and demographics in real-time using TruMedia&#8217;s audience measurement solutions. Join TruMedia&#8217;s Chief Technology Officer, Dr. Itzik Wilf, for a review of the company’s cutting-edge technology and learn how you can use this technology to measure your ROI and exciting ways to increase your [...]]]></description>
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