A few months back, I posted about consumers’ resistance to digital signage, pointing up the issue that oftentimes what marketers see as dazzling is often construed by end user eyeballs as glaring, particularly among a Connected Class to whom (as one commenter eloquently put it, “loud noises mean “panic” and surprising movement means “danger, get [...]
Wednesday, July 9, 2008
UK ad contractor Titan Outdoor is to invest £2 million in digital six-sheet posters across major train stations in London. Titan, which already runs the Transvision netowrk of large format LED screens in the main concourses of London’s central stations, recently secured the advertising contract for all Network Rail’s UK network of stations. The London [...]
Tuesday, April 8, 2008
Remote Media, the UK digital signage solutions provider have launched a new 780p player based on the VIA C7 1.5Ghz processor with embedded XP and plug&play compatibility with their signagelive online content management system. Remote Media have recently promoted a 3GB wireless content distribution package over GPRS/3G from $2 (£1) per day. The signagelive player [...]
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Friday, August 1, 2008
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