We’ve been pondering this question recently, and realized that the answer is probably multi-pronged, and that there is no one-size-fits-all solution. Getting data to your digital signage screens is a critical piece of the system, and we believe it must be done in ways that depend on the type of content. Here is a quick [...]
Wednesday, September 24, 2008
By Chris Connery, The world’s biggest retailer Walmart is on the minds of many in the FPD industry as it continues to grow as a major outlet for FPD TVs as well as other consumer electronics products. Equally important is how it goes about merchandising these products. In an announcement (finally) made earlier last week, [...]
Thursday, August 7, 2008
The ad-supported revenue model: Does it work? In the months and years after the ATM was deregulated — in essence, making it possible for businesses and individuals to own and operate their own ATMs for profit — there was a sense, often put forth by the people selling them, that such machines were like licenses [...]
Thursday, August 7, 2008
Latin America’s Top Retailer Teams with the Region’s Largest Media Company to Reach Shoppers at the First-Moment-of-Truth FORT LAUDERDALE, Fla. & MEXICO CITY–(BUSINESS WIRE)–In a partnership that unites two of Latin America’s most dominant companies, Grupo Televisa (“Televisa”) and Wal-Mart de Mexico (“Wal-Mex”) have launched an in-store media network covering 292 Wal-Mex stores across Mexico. [...]
Wednesday, August 6, 2008
It looks like Wal-Mart is going to join the digital signage revolution. It’s about time. We have all seen those big monitor boxes hanging from the ceiling like giant weights waiting to drop. Not only do you have to look up at an awkward angle the old technology is just plain hard to see. (maybe [...]
Sunday, August 3, 2008
BATAVIA, Ohio (AdAge.com) — Despite growing talk about and investment in shopper marketing in recent years, relatively little money has flowed into in-store media. Now, Wal-Mart Stores is looking to change that as it readies a second-generation in-store digital TV and signage network. Screeners: In-store media is under increasing pressure to show effectiveness. Wal-Mart is [...]
Sunday, August 3, 2008
Walmart is getting ready to roll out its second-generation in-store digital signage and television network. While details are understandably scarce, the new Walmart Smart Network is expected to make use of moving digital signage, and “virtual assistants.” What new developments in digital signage and in-store media do you expect we’ll see from the Walmart Smart [...]
Sunday, August 3, 2008
Obviously, Walmart has a lot to gain with their in-store media effectiveness, so it is no wonder they will roll out next generation, more creative in-store programs. Suppliers want to move as close to the consumer purchase decision as they possibly can, so moving general advertising dollars to in-store media with Walmart helps them and [...]
Friday, August 1, 2008
Wal-Mart plans to move its TV screens closer to eye level and incorporate them into product displays in its second-generation digital TV and signage network, according to another wal mart digital signage article. Details of this new stage in the Wal-Mart Smart Network are set to be spelled out in New York and Northwest Arkansas [...]
Friday, August 1, 2008
Smart Network Is Said to Echo Retailer’s Project With P&G’s Olay for You BATAVIA, Ohio — Despite growing talk about and investment in shopper marketing in recent years, relatively little money has flowed into in-store media. Now, Wal-Mart Stores is looking to change that as it readies a second-generation in-store digital TV and signage network. [...]
Thursday, June 12, 2008
SixteenNine Blog Writes: Martin Klett, the longtime VP Operations at Toronto-based ShopCast, left that WalMart TV gig a couple of months ago and has now hooked up as Senior Project Manager at OneStop Media Group, also based in Toronto. Onestop runs the screen network on TTC platforms, as well as screen networks for Sporting Life [...]
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Friday, December 11, 2009
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