Mr. Gerba writes: As MediaPost noted yesterday, Zoom Media, who has traditionally haunted nightlife venues and recently purchased Alloy Media + Marketing’s Insite division to grab a footprint in about 2,000 bars across the US, just announced that they purchased ClubCom, which operates displays in 1,600 health clubs and gyms in the US, UK, Germany, [...]
Canadian outdoor advertising specialist Zoom Media is to acquire US based digital signage operator, ClubCom in a $20M-$30M deal. Zoom, which owns 55,000 billboards across North America, will take on ClubCom’s 25,000 digital screens that sell advertising in health clubs and athletics facilities across the USA. Zoom itself already operates 1,250 digital screens – and [...]
Zoom Media & Marketing has installed over 500 digital signs in nightlife venues in the country’s top 10 DMAs since the rollout began last October. To date, the rollout has brought digital signage to hundreds of bars, clubs and restaurants, and Zoom plans to have digital signs installed in 1,000 venues by spring 2009. The [...]
Thursday, September 25, 2008
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